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Integrated Advertising, Promotion and Marketing Communications, Global Edition

Name: Integrated Advertising, Promotion and Marketing Communications, Global Edition
Author: Kenneth Clow

Auteur: Kenneth Clow

Taal: Engels

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Uitgever: Pearson Education Limited

Auteur: Kenneth Clow Donald Baack

Co-auteur: Donald Baack

Engels
Paperback
9781292222691
26 oktober 2017
512 pagina's

Alle productspecificaties

Samenvatting

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-?life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab (TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Marketing, search for: 0134641701 / 9780134641706 Integrated Advertising, Promotion, and Marketing Communications Plus MyLab Marketing with Pearson eText -- Access Card Package, 8/e Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134484134 / 9780134484136 Integrated Advertising, Promotion, and Marketing Communications

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 26 oktober 2017
Aantal pagina's: 512
Illustraties: Nee

Betrokkenen

Hoofdauteur: Kenneth Clow
Tweede Auteur: Donald Baack
Co Auteur: Donald Baack
Hoofduitgeverij: Pearson Education Limited

Overige kenmerken

Editie: 8
Product breedte: 213 mm
Product hoogte: 18 mm
Product lengte: 274 mm
Studieboek: Ja
Verpakking breedte: 216 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 276 mm
Verpakkingsgewicht: 1240 g

EAN

EAN: 9781292222691

Je vindt dit artikel in

Categorieën: Onderwijs & Didactiek

Taal

Managementboeken

Communicatie & Presentatie

Sales & Marketing

Adverteren

Educatieve uitgaven

Boeken
Beschikbaarheid: Leverbaar
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

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