Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
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Uitgever: Pearson Education Limited
Auteur:
Philip Kotler
Gary Armstrong
- Engels
- Onbekende bindwijze
- 9781292220284
- 24 augustus 2017
Philip Kotler
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing aan de J.L. Kellogg Graduate School of Management van de Northwestern University te Chicago. Hij heeft zijn mastergraad behaald aan de University of Chicago en promoveerde in de economie aan het Massachusetts Institute of Technology (MIT). Kotler is de auteur van 'Marketing management: analysis, planning, implementation and control'. Hij heeft verschillende andere succesvolle boeken geschreven en meer dan honderd artikelen gepubliceerd in toonaangevende vakbladen.
Samenvatting
Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition 17e editie is een boek van Dr. Philip T. Kotler uitgegeven bij Pearson Education Limited. ISBN 9781292220284
This package includes MyLab. For Principles of Marketing courses that require a comprehensive text. This package includes MyLab Marketing. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. This package includes MyLabTM Marketing, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.
This package includes MyLab. For Principles of Marketing courses that require a comprehensive text. This package includes MyLab Marketing. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. This package includes MyLabTM Marketing, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information.
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- en
- Bindwijze
- Onbekende bindwijze
- Oorspronkelijke releasedatum
- 24 augustus 2017
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Philip Kotler
- Tweede Auteur
- Gary Armstrong
- Hoofduitgeverij
- Pearson Education Limited
Overige kenmerken
- Editie
- 17
- Product breedte
- 10 mm
- Product hoogte
- 10 mm
- Product lengte
- 10 mm
- Studieboek
- Ja
- Verpakking breedte
- 215 mm
- Verpakking hoogte
- 20 mm
- Verpakking lengte
- 275 mm
- Verpakkingsgewicht
- 1459 g
EAN
- EAN
- 9781292220284
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