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Using Communication Theory An Introduction to Planned Communication

Name: Using Communication Theory
Author: Sven Windahl

Auteur: Sven Windahl

Taal: Engels

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Auteur: Sven Windahl Benno Signitzer

Co-auteur: Anthony Haynes Jean T. Olson Jean T Olson

Engels
Paperback
9781412948395
18 november 2008
312 pagina's

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Samenvatting

Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.

"Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change."
- Denis McQuail, Professor Emeritus, University of Amsterdam

"Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning."
- Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

Practice what they learn with activities and exercises.
Apply their own experiences to theory through prompts to reflection.
Consolidate their learning with highlighted definitions and lists of key terms.
Take it further with boxed excerpts from classic texts.

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 18 november 2008
Aantal pagina's: 312
Illustraties: Nee

Betrokkenen

Hoofdauteur: Sven Windahl
Tweede Auteur: Benno Signitzer
Co Auteur: Jean T Olson
Hoofdredacteur: Sven Windahl
Hoofduitgeverij: Sage Publications Inc

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 186 mm
Product hoogte: 18 mm
Product lengte: 231 mm
Studieboek: Nee
Verpakking breedte: 186 mm
Verpakking hoogte: 18 mm
Verpakking lengte: 232 mm
Verpakkingsgewicht: 570 g

EAN

EAN: 9781412948395

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Sociologie

Interdisciplinaire studies

Communicatiekunde

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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