The Ends Game How Smart Companies Stop Selling Products and Start Delivering Value
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Auteur:
Marco Bertini
Oded Koenigsberg
- Engels
- Paperback
- 9780262542777
- 11 januari 2022
- 200 pagina's
Samenvatting
How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services.
The seventh book in the Management on the Cutting Edge seriesfor business professionals looking to do deliver excellent customer service while maximizing value and revenue.
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). They examine companies such as:
Dollar Shave Club
Rent the Runway
Netflix
Spotify
Michelin
Adobe
Pearson
And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
The seventh book in the Management on the Cutting Edge seriesfor business professionals looking to do deliver excellent customer service while maximizing value and revenue.
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the means (their products and services), they adopt innovative revenue models to pursue ends (actual outcomes). They examine companies such as:
Dollar Shave Club
Rent the Runway
Netflix
Spotify
Michelin
Adobe
Pearson
And many more!
They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 11 januari 2022
- Aantal pagina's
- 200
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Marco Bertini
- Tweede Auteur
- Oded Koenigsberg
- Hoofduitgeverij
- Mit Press Ltd
Overige kenmerken
- Studieboek
- Nee
- Verpakking breedte
- 152 mm
- Verpakking hoogte
- 229 mm
- Verpakking lengte
- 229 mm
- Verpakkingsgewicht
- 368 g
EAN
- EAN
- 9780262542777
Je vindt dit artikel in
- Categorieën
- Boek, ebook of luisterboek?
- Boek
- Over welke sector
- IT-sector
- Taal
- Engels
- Studieboek of algemeen
- Studieboeken
Kies gewenste uitvoering
Kies je bindwijze
(2)
Prijsinformatie en bestellen
De prijs van dit product is 18 euro en 99 cent.
Uiterlijk 31 mei in huis
Verkoop door bol
- Gratis verzending door bol vanaf 20 euro
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Anderen bekeken ook
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.