Fashion Designer Survival Guide Start and Run Your Own Fashion Business

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  • Engels
  • Paperback
  • 9781427797100
  • 01 juli 2008
  • 286 pagina's
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Samenvatting

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
01 juli 2008
Aantal pagina's
286
Illustraties
Nee

Betrokkenen

Hoofdauteur
Mary Gehlhar
Tweede Auteur
Mary Gehlhar
Co Auteur
Zac Posen
Hoofduitgeverij
Kaplan Aec Education

Overige kenmerken

Editie
Revised and expanded ed
Extra groot lettertype
Nee
Product breedte
184 mm
Product hoogte
19 mm
Product lengte
229 mm
Studieboek
Ja
Verpakking breedte
189 mm
Verpakking hoogte
18 mm
Verpakking lengte
246 mm
Verpakkingsgewicht
522 g

EAN

EAN
9781427797100

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