The Behaviorally Informed Organization

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  • Engels
  • Hardcover
  • 9781487507893
  • 01 maart 2021
  • 328 pagina's
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Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.





Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

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Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
01 maart 2021
Aantal pagina's
328
Illustraties
Nee

Betrokkenen

Hoofdredacteur
Dilip Soman
Tweede Redacteur
Catherine Yeung
Hoofduitgeverij
University Of Toronto Press

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
164 mm
Product hoogte
25 mm
Product lengte
235 mm
Studieboek
Ja
Verpakking breedte
235 mm
Verpakking hoogte
29 mm
Verpakking lengte
235 mm
Verpakkingsgewicht
630 g

EAN

EAN
9781487507893

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