The customer leader A Leadership Guide to Build Great Business through the Choices Customers Make

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  • Engels
  • Paperback
  • 9789493282049
  • 13 oktober 2022
  • 224 pagina's
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The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-­turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization. The Customer Leader is about leadership, customers, and creating great business. It addresses the most important question every business leader faces today: What kind of leadership do we need to lead our company and its stakeholders to a better place? Rudy Moenaert (TIAS School for Business & Society) and Henry Robben (Nyenrode Business Universiteit) show that creating great business always starts with the customer. To know your customer, your company needs true leadership. For business leaders to be successful, customers must follow them. But true business leaders must also follow their customers, as customers provide the greatest opportunity for building great business. Amidst the smokescreen of today’s new opportunities and challenges, you need tools. Renowned consultants, educators, and researchers Moenaert and Robben develop simple, yet powerful tools. These are the tools you need to master the fine art of Customer Leadership. The practical, actionable, and science-based insights Moenaert and Robben provide follow from decades of professional consultancy, executive teaching, and academic research. Simplicity creates magic. Customer Leadership offers you a purpose as well as a privilege. The purpose is to create value for others; the privilege is to create value for yourself.

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Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
13 oktober 2022
Aantal pagina's
224
Illustraties
Met illustraties

Betrokkenen

Hoofdauteur
Rudy Moenaert
Tweede Auteur
Henry Robben
Hoofduitgeverij
S2 Uitgevers

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Editie
1
Product breedte
170 mm
Product hoogte
18 mm
Product lengte
241 mm
Studieboek
Nee
Verpakking breedte
170 mm
Verpakking hoogte
18 mm
Verpakking lengte
241 mm
Verpakkingsgewicht
434 g

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9789493282049

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