The Negotiation Book Your Definitive Guide to Successful Negotiating

Become a complete skilled negotiator with advice from a world leader in the discipline

In the newly revised Third Edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, expert commercial negotiator Steve Gates delivers a comprehensive and up-to-date exploration of the traits and behaviours associated with successful negotiation. In the book, you'll discover a model that demonstrates how power, process and behaviour have tremendous impacts on many negotiations and how you can shape them to optimise value for yourself, your organisation or your client.

You'll learn to secure more agreements and gain more value from each agreement you conclude. The author's advice is simple and realistic, and can be applied to real-world, dynamic situations one step at a time, allowing you to grow as a negotiator in manageable increments. From maintaining a balanced perspective to keeping your ego in check and focusing on the interests and priorities of the other party, the book provides you with a complete framework for maximising your position in each and every negotiation you participate in.

A can't-miss resource for managers, executives, directors and other business leaders, The Negotiation Book belongs on the bookshelf of anyone that wants to successfully build negotiation strategies and get the results they want.

Become the best negotiator you can be, one manageable step at a time

In the newly updated third edition of The Negotiation Book: Your Definitive Guide to Successful Negotiating, distinguished commercial negotiator Steve Gates delivers a singular and practical guide to the art and science of negotiation. Steve Gates is the founder of the world’s leading negotiation consultancy, The Gap Partnership – and the methodology in this book is used by the world's biggest businesses to successfully execute their strategies. The book lays out the behaviours and traits associated with successful negotiation and offers a comprehensive model for how power, process and behaviour can have substantial impacts on your next negotiation. You'll also learn how you can shape these factors to optimise value for yourself, your client or your organisation.

The author shows you how to secure more agreements and realise more value with every agreement you conclude. Through simple, realistic and hands-on advice, you’ll improve as a negotiator and apply straightforward techniques to the real-world, dynamic environments in which your negotiations take place. You'll also find:

• Strategies for maintaining a balanced perspective and keeping your ego in check
• Maintaining a focus on the interests and priorities of the other party/parties
• Incremental steps for improving your negotiation ability that are easy to apply and retain

This third edition brings the book firmly into the zeitgeist as it considers the very modern challenges presented to commercial negotiators as a result of an ever-changing world, in which they must navigate technological advancements, the post-Covid reality of virtual negotiation, and the impact of war, Brexit and other macro-economic and political developments that are having far-reaching impacts to business and beyond.

An invaluable roadmap to becoming a Complete Skilled Negotiator, The Negotiation Book is the negotiation playbook that business leaders, lawyers, consultants and other professionals have been waiting for.