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The Rules of Public Relations Legal and Ethical Issues in Contemporary Practice

Name: The Rules of Public Relations
Author: Cayce Myers

Auteur: Cayce Myers

Taal: Engels

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Auteur: Cayce Myers

Engels
Paperback
9781538186053
16 juli 2024
254 pagina's

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Samenvatting

This practical resource for public relations students and practitioners outlines the legal parameters that govern current practice and the ethical issues that dovetail those laws. Real-world examples drive home the legal and ethical issues in the fast-changing field of public relations.

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced.

Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property.

Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond.

For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 16 juli 2024
Aantal pagina's: 254

Betrokkenen

Hoofdauteur: Cayce Myers
Hoofduitgeverij: Rowman & Littlefield

Overige kenmerken

Product breedte: 152 mm
Product lengte: 229 mm
Verpakking breedte: 152 mm
Verpakking lengte: 229 mm

EAN

EAN: 9781538186053

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Managementboeken

Media

Sociologie

Sales & Marketing

Journalistiek

Interdisciplinaire studies

Public relations

Communicatiekunde

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Te reserveren
Studieboek of algemeen: Algemene boeken

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