Service Operations Management Improving Improving Service Delivery

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  • Engels
  • Paperback
  • 9780273740483
  • 19 april 2012
  • 462 pagina's
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Samenvatting

This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers. Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable 'real world' perspective to this growing area. Each chapter includes definitions of key terms, real-world examples and case studies with exercises, questions to test both understanding and application together with recommended further reading and suggested web sites to deepen your knowledge. New features for this 4th edition include: · A new 17 chapter structure · A practical focus on ‘how to’ deal with the key issues and challenges facing service operations managers · A new chapter on the customer experience · A new chapter on driving continuous improvement · A new chapter on learning from other operations · A new chapter on world-class service · Six new end of chapter case exercises · A new full-colour design Service Operations Management is an invaluable guide to students and managers confronting operational issues in service management, whether from a general management perspective or focused in specific sectors, such as tourism and leisure or business services. This book is ideal for undergraduates, postgraduates or executives wishing to gain a deeper understanding of managing service operations and improving service delivery.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
19 april 2012
Aantal pagina's
462
Illustraties
Nee

Betrokkenen

Hoofdauteur
Robert Johnston
Tweede Auteur
Graham Clark
Co Auteur
Michael Shulver
Hoofduitgeverij
Pearson Education Limited

Vertaling

Originele titel
Johnston:Service Ops Management_p3

Overige kenmerken

Editie
4
Extra groot lettertype
Nee
Product breedte
195 mm
Product hoogte
24 mm
Product lengte
264 mm
Studieboek
Ja
Verpakking breedte
195 mm
Verpakking hoogte
264 mm
Verpakking lengte
24 mm
Verpakkingsgewicht
900 g

EAN

EAN
9780273740483

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